Capital to scale. Without selling equity.
We advance up to 85% of your confirmed App Store and Google Play revenue upfront. You repay over 10 monthly payout cycles — automatically, as the store pays you.
No equity dilution. No personal guarantee. No fixed repayment date. Cost: 3% per month on remaining balance.
What you can do with this capital
Growth Capital puts a large budget in your hands before your store pays you. Here is what studios typically use it for.
Scale UA before you have the cash
Your next payout is 30–45 days away, but the optimal UA window is now. Get the budget today, run the campaign, repay from the revenue it generates.
Example: £85k advance → 6 months of UA at £14k/mo → repaid from growing store payouts
Hire without waiting for a round
Engineers and producers cost money before they ship product. Fund the team from confirmed store revenue — no investor approval, no dilution, no 6-month fundraising process.
Example: £60k advance → 7 months of senior engineer salary, repaid as payouts arrive
Launch your next title without a bridge round
Pre-launch costs are front-loaded. Use Growth Capital to cover QA, marketing, and distribution spend — then start repaying once the new title generates payouts.
Example: £100k advance → launch budget for a new title, no equity required
How Growth Capital works
Same onboarding as Revenue Factoring. The difference is in repayment — instead of one cycle, you spread it across ten.
Apply and connect your stores
Short application form. Connect App Store Connect and Google Play Console with financial read access. Takes about 25 minutes total.
We review and make an offer
We verify your confirmed payout history — no projections, no guesswork. You receive a specific offer: advance amount, monthly schedule, total cost. Offer valid for 3 days.
Receive your advance
Sign digitally, open your Ampere account (if you do not have one), route store payouts to it. Funds arrive in your account within 3–7 days for first-time clients.
Repay automatically over 10 months
Each month, when your payout arrives in your Ampere account, we automatically collect 10% principal + 3% of the remaining balance. You keep the rest. No manual action required.
The repayment mechanics
Your numbers
Enter your monthly App Store and Google Play revenue. See exactly what you receive, what you pay, and when.
What £85,000 typically funds:
Month-by-month repayment schedule
See full table
| Month | Store payout | Principal | Fee (3%) | We keep | You receive | Balance |
|---|---|---|---|---|---|---|
| 1 | £100,000 | £8,500 | £2,550 | £11,050 | £88,950 | £76,500 |
| 2 | £100,000 | £8,500 | £2,295 | £10,795 | £89,205 | £68,000 |
| 3 | £100,000 | £8,500 | £2,040 | £10,540 | £89,460 | £59,500 |
| 4 | £100,000 | £8,500 | £1,785 | £10,285 | £89,715 | £51,000 |
| 5 | £100,000 | £8,500 | £1,530 | £10,030 | £89,970 | £42,500 |
| 6 | £100,000 | £8,500 | £1,275 | £9,775 | £90,225 | £34,000 |
| 7 | £100,000 | £8,500 | £1,020 | £9,520 | £90,480 | £25,500 |
| 8 | £100,000 | £8,500 | £765 | £9,265 | £90,735 | £17,000 |
| 9 | £100,000 | £8,500 | £510 | £9,010 | £90,990 | £8,500 |
| 10 | £100,000 | £8,500 | £255 | £8,755 | £91,245 | £0 |
| Total | £1,000,000 | £85,000 | £14,025 | £99,025 | £900,975 | £0 |
Which path is right for you?
Every option has a legitimate use case. Here is an honest comparison.
Equity round
When it makes sense: Right when you need £1M+ and want strategic investors alongside capital.
Trade-off: Trade-off: 6–12 months to close, 15–25% dilution, investor approval for major decisions. Permanent.
Bank loan
When it makes sense: Right when you have assets, trading history, and need long-term structured debt.
Trade-off: Trade-off: Personal guarantee usually required, weeks of underwriting, fixed monthly repayments regardless of revenue.
Amps33 Growth Capital
When it makes sense: Right when you have consistent App Store or Google Play revenue and want capital to grow without dilution or collateral.
Trade-off: Trade-off: Advance size tied to your store revenue. 3% per month on declining balance.
Why app studios choose Amps33
We built specifically for App Store and Google Play revenue — not adapted from generic invoice factoring.
Eligibility
Four requirements. If you meet them, you can apply today.
Not sure? See full eligibility criteria →
Questions before you apply
The things founders and CFOs typically want to know before connecting their store accounts.
What happens if my store revenue drops during repayment?
What if Apple or Google delays my payout?
Can I repay early?
What access do you need to my store accounts?
Who receives my store payouts?
Are there any hidden fees?
What is the maximum advance size?
Can I use Growth Capital alongside Revenue Factoring?
Is this a loan?
Not sure which product fits?
Revenue Factoring and Growth Capital solve different problems.
| Revenue Factoring | Growth Capital | |
|---|---|---|
| Best for | Bridge the 30–45 day payout gap | Fund UA, hiring, or launch over 10 months |
| Repayment term | 1 month | 10 months |
| Monthly fee | 3% of advance (flat) | 3% of remaining balance (shrinks) |
| Total all-in cost | 3% | 3% / month on balance |
| When repaid | Next single payout | Spread over 10 payouts |
| No equity required | ✓ | ✓ |
| No personal guarantee | ✓ | ✓ |
Scale your studio without giving up equity
Check eligibility in 2 minutes. First advance in 3–7 days. No personal guarantee. Subject to eligibility and approval.