26 March 2026
What Happens to Your Cash Flow When Your App Goes Viral
The paradox of viral success: your best week for revenue can be your worst for cash flow. A step-by-step breakdown of what happens financially when an app goes viral.
Read articleIndustry Insights
Data-driven analysis of app store economics, payout timing, and the real cost of cash flow gaps for mobile studios.
21 March 2026
Mobile Game Unit Economics 2026: CPI, LTV, and the Numbers That Matter
CPI and LTV benchmarks by genre for 2026. Casual, mid-core, RPG, puzzle, hyper-casual — real numbers from industry reports. Updated quarterly.
Read article12 March 2026
Why Your App Studio's Biggest Financial Risk Isn't Revenue — It's Timing
Your app studio's biggest financial risk isn't falling revenue — it's the 45-day gap between earning and receiving. Three real scenarios inside.
Read article10 March 2026
The Mobile App Studio P&L That Investors Never See
Your app studio shows 15% margins on paper. Your bank account tells a different story. Here's the cash-basis P&L that changes everything.
Read article7 March 2026
The 45-Day Cash Trap: Why Profitable App Studios Run Out of Money
Your app earned £120k last month. Your bank says £18k. You're not failing — you're cash-delayed. Here's the anatomy of the app studio cash trap.
Read article3 March 2026
We Calculated How Much the App Store Payout Delay Actually Costs
We modelled the real cost of App Store and Google Play payout delays for 3 studio sizes. The numbers may surprise you. See yours.
Read articleLearn how Amps33 solves the cash flow problem