Guides

Practical reference guides on app store payment schedules, payout dates, and financial planning for mobile studios.

28 March 2026

UK App Studio Finance Guide: VGEC, SEIS, Grants, and Everything Nobody Tells You

The complete guide to UK tax incentives, grants, and financing options for mobile app and game studios. VGEC, SEIS/EIS, R&D credits, UK Games Fund — with real numbers and gotchas.

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24 March 2026

Factoring vs Loans vs RBF vs VC: A Decision Framework for App Studios

A data-driven decision framework to compare factoring, bank loans, revenue-based financing, and venture capital for mobile app studios. Includes true cost calculations and a decision tree.

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19 March 2026

Cash-Constrained UA: The Playbook for Scaling When Every Pound Counts

A tactical guide to scaling mobile UA when your budget is limited by cash flow, not opportunity. Channel prioritization, timing strategy, and batch vs continuous spend.

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17 March 2026

The 30-Day Advantage: How Faster Payouts Can Compound UA Growth

A conservative 12-month model of what happens when a UK app studio can recycle payout cash in roughly 15 days instead of 45.

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MacBook screen asking: What if Apple paid you today?
14 March 2026

Apple Fiscal Calendar Explained: Why Some App Store Payout Months Are 5 Weeks Long

Why your Apple payout was 25% bigger last month. Apple's fiscal periods explained with FY2026 dates, longer months, and what they mean for cash flow.

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5 March 2026

App Store & Google Play Payment Schedules 2026: Every Date You Need

Complete Apple App Store and Google Play payment schedule for 2026. Fiscal periods, payout dates, and actual delay days. Updated quarterly.

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